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Alena Savchenko





Strategy / Art Direction

> LAVERÈE
> CLINICAL SKIN
> RELATED
> NATUROPATHICA


Graphic Design/ Packaging

> SATURDAY SKIN

> ONE/SIZE BEAUTY



Print

> ESTEÉ LAUDER



With a penchant for the understated, I find beauty in the simplicity of design. As an Art Director and Strategist, I believe the most remarkable art and ideas often emerge from the quiet corners of creativity. It’s not about me; it’s about crafting meaningful and memorable experiences that resonate with you.

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Alena Savchenko

INNOVATING THE LAUNDRY CATEGORY
WITH A SKINCARE-GRADE PRODUCT LINE.


Founded by Korean fashion designer and influencer Jong Min Baek, we disrupted the laundry category with a superior product and elevated brand positioning. From white space to naming, packaging to sales, website to pop-ups, we conceived, developed and continue to sustain every aspect of Laverée.

Client: LAVERÈE
Role: Art Director/Design Strategist 


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